Top 5 Social Apps Performance in Italy, Q4 2021

In the last quarter of 2021, the top 5 social apps in Italy—TikTok, Facebook, Instagram, X, and Pi Network—showed varied performance metrics in terms of downloads, revenue, and active users.

TikTok saw impressive revenue growth, starting from $85K in late September and peaking at $222K in the week of December 20. Weekly downloads also saw a significant rise, reaching 166K in the final week of December. Active users remained relatively stable, starting at 14.3M and ending the quarter at 14.8M.

Facebook maintained a steady weekly revenue, with a slight peak at $24.5K in the last week of December. Downloads fluctuated, reaching their highest at 88.7K in the same week. Active users saw minor variations, ending the quarter at approximately 25.9M.

Instagram had a notable increase in weekly downloads, peaking at 132K in the week of December 20. Revenue remained low and relatively stable, with a slight peak at $891 in late September. Active users showed a gradual increase, ending the quarter at 18.1M.

X experienced fluctuating downloads, peaking at 55K in the first week of October and ending the quarter at 39K. Revenue remained low, with minor peaks, the highest being $118 in late October. Active users remained stable, hovering around 3.1M.

Pi Network saw a significant increase in downloads, reaching 113K in the first week of December. Active users peaked at 192K in mid-December but dropped to 152K by the end of the month.

For more insights into the performance of these apps and other market trends, visit Sensor Tower.